Social Media Marketing

What is Social Media Marketing?

Social Media Optimization or Social media marketing (SMM) refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. It allows individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users.

SMO / SMM Components

  • Blog Posting, Reviewing & replying to comments.
  • Maintain accounts in all popular & relevant social media & business networking websites, create Fan pages and Groups to distribute content.
  • Active participation in those sites by posting relevant topics which could be target audience's interest.
  • Video Sharing, Article Posting and Social Bookmarking.
  • Answer queries posted in Question - Answer sites.
  • Active participation in Forums where the target audience would be active.
  • Join & Participate in professional discussions in business networking websites.
  • Publish press releases in various sites about the company.
  • Submit company information in reference sites like Wikipedia & keep updating the information on a regular basis.

Why Businesses doing Social Media Marketing ?

  • Leads from Social Media Platforms
  • Brand building and monitoring
  • Social media effectiveness
  • Generate Site Traffic
  • Generate passive customers for business

  • High impact of Social Media over Search Engine
  • Social Platforms are free
  • Generate approachable reference for customers
  • Drive referecne business
  • Customer engagement