Pay Per Click (PPC) Management

Enrich your website visibility
What is PPC?

Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked PPC management is one of the important pillars of any internet marketing plan. It plays a crucial role in driving traffic to any website. Attaining a desirable page ranking sometimes becomes difficult in the organic search engines. But PPC management program can enable the websites attain a good page ranking. However pay per click advertising yields results only when the right techniques are employed by the marketer. But in the absence of a sound planning, it may fail to give a desirable ROI.

PPC Management Program

First you have to bid on keywords or key phrases that are relevant to your website, your products or services. Whenever a visitor performs a search with these keywords or phrases, your PPC ad will appear on the result pages of the search engines. But for this you do not have to pay anything; whenever someone clicks on your ad, then only you have to make a payment to the search engine. Within a certain word limit, you can say everything you want to inform about your website, product or services. In addition to the standard text-based ads, graphics and video ads can also be used in PPC.

Value Addition of PPC

Pay per click advertisements offer multiple benefits. First of all, it significantly increases the volume of your website traffic. Then PPC is more cost effective than banner advertisement. Because - as its name suggests - you pay only when your ad is clicked by a visitor. But the most important advantage of PPC campaign is: with this you can grab the attention of an extremely targeted audience. With PPC ads it is easier to grab the attention of the customers, as they already have interest in the line of your products, services or information provided by your website. These visitors naturally tend to click on the ads for more information and driven to your site.

Managing PPC Campaign

A marketer's tasks do not end with the launch of PPC campaign. A PPC management program becomes an on-going process requiring regular follow up. The campaign starts with keyword research, which is important to ensure that the maximum number of relevant search phrases have been included in the plan. The next step involves creating attention grabbing ad-copies, which are very different from those of the print media. In addition to that, suitable copies are to be written for the landing pages as well. This has to be followed up by split-testing. This is a kind of revision work done in order to improve the performance of ads.The last but most important step involves conversion tracking, which gives you the real picture about your ROI.